01
Probabilistic UX
Certainty is a UX convention. AI breaks it.
Design for confidence, not certainty. Communicate honestly, handle ambiguity, and keep users oriented when the AI is not sure.
001 · The Manifesto
I started out as a musician, where I learned that mastering an instrument wasn’t the only goal. It was the baseline requirement to create something meaningful. That perspective has followed me through twenty years of product design, from design agencies to in-house teams at Mercedes-Benz R&D, Amazon, Apple, and Google.
During my time at Google, I’ve designed for Geo, Search and created internal tooling for the first Gemini launch, earning a named contribution on the Gemini 1.0 technical paper. Today, my focus is on AI infrastructure and developer tools.
To me, the current biggest design challenge isn't about making models smarter, it's closing the gap between what AI can do and what people actually trust and need it to do. Bridging that divide takes people who get the technical foundation, care about human behavior, and have the skills to translate between the two. That is the work. That is what I do.
002 · The Work
Selected work
Selected product design case studies spanning AI infrastructure, developer tools, and consumer experiences.
View work003 · Principles
Guiding principles
01
Probabilistic UX
Design for confidence, not certainty. Communicate honestly, handle ambiguity, and keep users oriented when the AI is not sure.
02
Human–AI Collaboration
Automation that strips out judgment creates liability. Design for amplification: the right information, legible recommendations, and humans kept where they add value.
03
Invisible Guardrails
Build constraints into the interaction itself. Guide people toward better outcomes without breaking flow, so safety becomes a design quality instead of a checkbox.
04
Latency as Interface
AI thinks before it responds. Design the wait to feel intentional, transparent, and useful: what is happening, why it takes time, and what comes next.
004 · The Notebook
Prototypes, Articles and Experiments
Building PITCHFLO around anticipation, momentum, and shared ritual.
Open prototype →An interactive field of particles shaped by orbit, wind, and flow.
Open experiment →Designing proactive AI for shared screens without taking action away from people.
Read article →005 · Design Notes
Living design document
A description of the portfolio’s structure, visual language, interaction, and conceptual approach. Available as editorial view and portable Markdown.
View DESIGN.md006 · Get in Touch
Latency as interface, applied
Choose a starting point and I’ll draft a note for you.